Your board operations manual provides you with a business development process. Against this process you will be able to measure the success of the company.

Within business planning, the term PESTLE consist of understanding that there are forces both in and out of your control that will effect how you aim to accomplish your businesses goals. A business development process maintains the vision of the business whilst taking steps to manage the PESTLE forces. Without adherence to the business development process PESTLE forces can effect and altogether change the outcome of what you have envisaged for your business. Your success is about establishing the outcome you have envisaged irrespective of the challenges you encountered along the way.